Makhtar Ali (Managing Director) created SUPERchick which is made using whole-muscle chicken breast after seeing an oversaturated market full of reformed products within the ethnic retail sector. His vision was to create and develop a product range that is healthy, nutritious, and delicious for all age groups.

SUPERchick is a brand that can be trusted to create unique and innovative products at affordable prices. Our range is also designed to be a quick snack or meal for families or individuals in a fast-paced social environment.